Intro To Brand Building Course
This eCourse covers all you need to build your ecommerce brand from concept to content machine in 6 weeks.
Build your ecommerce brand from concept to content machine.
You’ll receive access to some of the best kept secrets of successful ecommerce brands. Information like how to think about your brand as a solution to your customer’s problem, best practices for building a successful ecom site, how to build a strong and consistent content calendar that won’t overwhelm you, and how to use data to make impactful decisions for your business.
While you are here to learn and absorb, this isn’t a passive course—it’s a bonafide workbook that takes you through the rigamarole, and by the end you’ll graduate with knowledge that most business owners have to learn the hard way.
We want to make sure you succeed in the course so you’ll also have two, hour-long calls with us. One working session to start to define your tap root strategy, and one follow up session after you’ve finished the program and you’re set up to roll.
This course is designed to give you the goods that will allow you to build a brand that your customers will trust.
– How to create a strong brand identity.
– Best practices for building a successful online store.
– How to build a consistent content schedule that isn’t overwhelming.
– How to collect and make decisions based on brand data.
Cultivated Consulting is a more robust experience that is customized for your brand and your goals.
We’ll create the taproot marketing strategy for your business—starting with identifying your cornerstone content and moving through every organic marketing initiative that best speaks to your ideal customer.
We’ll help you understand and plan for your initiatives, hold you accountable for content deliverables every week, keep you up to date on best practices for organic marketing, and make sure your decisions remain data-based.
We’re available for you so you receive expert feedback on user experience, email marketing, SEO, copy, and website design. You’ll have us both to bounce ideas off of on a weekly basis in meetings and throughout the weeks via email.
– A taproot marketing strategy and deliverable structure for all of your organic marketing initiatives.
– Weekly accountability calls that hold you to your brand values and utilize ongoing data-based decision making.
– Consistent feedback on all outward-facing initiatives with a focus on brand cohesion and improved conversion.
Are you wasting money on ads?
Stop sending traffic to a website that isn’t converting.
Get a Comprehensive UX Front End Site Audit to diagnose your conversion issues.
We’ll tell you what you’re missing.
CHECKOUT OUR FREE GUIDES
Below are our entirely FREE yet insanely valuable guides we’ve created to help new entrepreneurs get a better handle on their digital marketing.
A Successful Ecommerce Store Needs Two Things.
The right kind of traffic.
To convert that traffic into sales.
We Get You the Right Traffic
The “right traffic” is your ideal customer
and with our methods, they’ll come to you organically.
Organic traffic means people will find your website without having to pay for ads.
We Know What Converts to Sales
If your website isn’t optimized for sales, you’re not going to be turning a profit any time soon whether you pay for traffic or not.
In addition to helping you bring people into your website we will help you increase your conversion rate—people we work with have seen 1% conversion rate increases just by following our recommendations in a single comprehensive website audit.
In an industry where the average conversion hovers around 2%, a 1% increase has major affects.
Who Are We?
We’re the Dandelion Branding Duo.
We combine our skills to help build brands through organic marketing strategy and user experience optimization.
Courtney sees the vision of a brand and shapes it to maximize conversion without compromising the “who” of your company.
Aubrey hears the voice of a brand and trains it to speak across marketing platforms without diluting your message.
For the better part of a decade, Courtney has worked in ecommerce application management, retail merchandising, and user experience optimization leading to improved checkout and shipping processes.
Courtney’s passion for branding stems from her love of visual merchandising within the ecommerce world and building cohesion throughout a brand’s visual identity.
She is fascinated by the fandom surrounding brand identity and the concepts that drive customer loyalty.
For more than 5 years, Aubrey has been directing small businesses in utilizing organic strategy for traffic, email initiatives resulting in 15%-20% revenue increase, and SEO optimization to continually improve traffic over time.
Aubrey has never wanted to be anything but a writer—and through that passion has been honing her craft within the digital marketing world.
She is captivated by the psychological subtlety behind a brand’s messaging.
Whoever said your coach shouldn’t be your strategist had it wrong. We provide mindset support through the tough times and give you a solid foundation to stand on to move forward. We prioritize actionable tasks that are the most impactful for your brand implemented at the right time.
We offer a new way to think: the Taproot Strategy. You need one holistic strategy to act as the foundation to fuel your brand—that is your tap root. The other aspects of your marketing are initiatives that radiate outward from your tap root.
Best practices are important to follow, but your company is unique, so the way you market it has to be as well. We’re going to show you “what works” in a way that resonate with your brand.
We aren’t going to overwhelm you. Too many business coaches create internal conflict for their clients by piling on unsustainable amounts of busy work. We’re going to meet you where you are and guide you through the steps to get your company to where you want it to be.
We do NOT believe in making assumptions. We take a holistic approach, we’re going to make sure that your brand is set up to win before we talk about adding more initiatives to your plate.
When you float away from Dandelion, you’re going to feel in full control of your brand.
Our work is holistic.
We focus on your brand as a whole—there’s a reason you’ve created this company and that matters. We work to understand your “why” first so that we can steer you to create a brand you can be proud of.
Throughout our process we teach you how to encompass and protect your valuable “why”, incorporate that throughout your entire business, all while setting you up for sustainable growth for the future.
Our method is transformative.
We love when our clients find themselves with new mindsets, with new passion for the details, and a new sense of action and urgency that courses through the entirety of the business.
When your brand begins to bloom, you’ll be able to confidently move forward with what you love.
Our communication is authentic.
We met on a team creating an 8-figure business, and we didn’t get there by being apprehensive in offering our feedback and advice. We’re honest about what we see and we come to the table with solutions for the problems your brand faces.
Having two sets of expert eyes on your team means that you won’t miss a thing when it comes to what your brand can improve right now.
We don’t think about all of your content and every platform as needing a different “strategy” because that breeds and confusion into your brand’s messaging.
You have one brand, connected to one driving purpose so you only need one strategy:
Your Taproot Strategy
This singular strategy defines the values that you adhere to, making everything that radiates outward from your brand easily identifiable and cohesive.
Aside from being beautiful, strong, and recognizable, the dandelion grows from a single tap root that burrows deep and radiates outward. They show up where you least expect it and they have one of the most efficient ways of spreading their seeds.
Their seeds blow in the wind, can travel for miles to be planted, and thrive in the harshest environments.
In other words, this simple plant has branding down pat.