out-story the status quo.
Weave your values, your story, and what the world desperately needs
together with untamed content, feral activism & grounded strategy.
Aub Wallace
Jill of Many Trades
Aub Wallace is the quirky little cultivator behind Dandelion, a wild plant lady who lives for story and finds truth in fairy tales. She has a keen sense of justice, a casual disdain for the patriarchy, and a nose for greenwashing.
She found her way to strategy & stories after degrees in criminal justice, governance & advocacy helped her answer the question, ‘what drives people?’.
She started Dandelion in 2019 after 6 years of traditional, in-house marketing, and has helped dozens of small businesses empower their fans and customers through data-based decisions, great content, and lots and lots of laughter. Read the (wo)Manifesto.
Nature-Based Marketing
As a partner in marketing your brand, Aub uses nature’s cycles to help you understand your priorities and removes vanity metrics like crabgrass in your flower beds.
Your content ecosystem is built around a successful flow, tapping into your natural river of creative energy and your campaigns hit home with audiences you’ve empowered throughout your brand communications.
sprouting from a taproot,
developing in an ecosystem,
spreading with a community,
we become UnHushable.
Dandelions are UnHushable
Be Like a Dandelion
UnHushable Network
Harvests to Remember Me By
26%
increase in overall applications in the first 6 months with The Green Program
$8K
per student secured by using data to disprove an assumption and overhaul Berkeley Herbal Center’s email strategy.
“Hi,
You are the bessssssstttt! đ” â Jaclyn Faulkner, AIA Maryland
âYou helped us represent our heart-led business in a warm and clear way! We are finally PROUD to send people to our beautiful website and we couldnât be more grateful!â â China Rose Zamora, CRW
“Aub has truly taken a significant lift off our shoulders, and her partnership has been invaluable to our growth. I would recommend her without hesitation. Thank you, Aub, for your leadership and all that you do!” â Melissa Lee, TGP
How Can We Cultivate Together?
Blooming Sessions
90 minute call to untangle your narrative, align your brand with your values, and spark your Unhushable Content Ecosystem.
UnTangle Your NarrativeTaproot Strategy
dig deep with three collaborative sessions resulting in your Field Guideâa hands-on marketing strategy with refreshed brand messaging, voice guidelines, content tools, and a step-by-step timeline to grow your business.
Start Your Taproot StrategyContent Ecosystem
your flexible communications ecosystem that scales with your goalsâwe provide everything from foundational social content to full-spectrum marketing so your business grows without greenwashing.
Step into your Ecosystem