Is Dandelion a good match for you?
We work with purposeful brands, makers, thought leaders, and wellness practitioners to improve your connection with customers and clients.
You’re running a small business dedicated to what you do best—creating, educating, and inspiring change—that is what you should be focusing on, not complicated marketing strategies, analyzing metrics, or optimizing your website.
Let us take that stuff off your plate.
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Our Services
We build brands that last with unique content marketing strategies and compelling customer experience initiatives.
SEO updates or a full scale email marketing audit,
deep content calendaring or regular accountability calls
we’ve got you covered.
Below are our entirely FREE yet insanely valuable guides we’ve created to help new entrepreneurs get a better handle on their digital marketing.
Building a Brand that Lasts Takes Two Things:
the right kind of traffic
&
great customer experience
We Get You the Right Traffic
The “right traffic” is your ideal customer
and with our methods, they’ll come to you organically and stay loyal as your business grows.
Organic traffic means people will find your website without having to pay for ads.
We Get You the Right Traffic
The “right traffic” is your ideal customer
and with our methods, they’ll come to you organically and stay loyal as your business grows.
Organic traffic means people will find your website without having to pay for ads.
We Optimize Your Customer Experience
If your website isn’t designed for your ideal customer to have a great experience, you’re not going to be turning a profit any time soon whether you have the right traffic or not. A positive user experience on your website leads to improved conversion (aka bringing you more sales).
In a single front end user experience audit, brands we work with have doubled their website conversion rate.
The Duo is in the Details
Organic traffic from your ideal customer coupled with an incredible online experience is what builds a loyal digital community.
Aside from being repeat customers and super fans, your loyal community will help you spread your message far and wide. They will buy your products as gifts and recommend you to their friends and family, lowering your customer acquisition cost and improving your lifetime value.
Let us sort through the details of your brand for you and create a strategy that harnesses your creativity so that you never have to question how your brand is growing again.
Don't Just Take Our Word For it
Read about it directly from the people we've helped...
Want to Boost Your Traffic and Conversions?
Send us an email. We’ll give your site a quick diagnosis and let you know which of our services you need.
Who Are We?
We’re the Dandelion Branding Duo.
We combine our skills to help build brands’ loyal digital communities through organic marketing strategy and customer experience optimization.
Courtney sees the vision of a brand and shapes it to maximize conversion without compromising the “who” of your company.
Aubrey hears the voice of a brand and trains it to speak across marketing platforms without diluting your message.
For the better part of a decade, Courtney has worked in ecommerce management, retail merchandising, and user experience optimization leading to improved internal processes and boosts in completed checkouts.
Courtney’s passion for branding stems from her love of visual merchandising within the ecommerce world and building cohesion throughout a brand’s visual identity.
She is fascinated by the fandom surrounding brand identity and the concepts that drive customer loyalty.
For more than 5 years, Aubrey has been directing small businesses in utilizing organic strategy for traffic, email initiatives resulting in 15%-20% revenue increase, and SEO optimization to continually improve traffic over time.
Aubrey has never wanted to be anything but a writer—and through that passion has been honing her craft within the digital marketing world.
She is captivated by the psychological subtlety behind a brand’s messaging.
FAQs
Whoever said your coach shouldn’t be your strategist had it wrong. We provide mindset support through the tough times and give you a solid foundation to stand on to move forward. We prioritize actionable tasks that are the most impactful for your brand implemented at the right time.
We offer a new way to think: the Taproot Strategy. You need one holistic strategy to act as the foundation to fuel your brand—that is your tap root. The other aspects of your marketing are initiatives that radiate outward from your tap root.
Best practices are important to follow, but your company is unique, so the way you market it has to be as well. We’re going to show you “what works” in a way that resonate with your brand.
We aren’t going to overwhelm you. Too many business coaches create internal conflict for their clients by piling on unsustainable amounts of busy work. We’re going to meet you where you are and guide you through the steps to get your company to where you want it to be.
We do NOT believe in making assumptions. We take a holistic approach, we’re going to make sure that your brand is set up to win before we talk about adding more initiatives to your plate.
When you float away from Dandelion, you’re going to feel in full control of your brand.
Our work is holistic.
We focus on your brand as a whole—there’s a reason you’ve created this company and that matters. We work to understand your “why” first so that we can steer you to create a brand you can be proud of.
Throughout our process we teach you how to encompass and protect your valuable “why”, incorporate that throughout your entire business, all while setting you up for sustainable growth for the future.
Our method is transformative.
We love when our clients find themselves with new mindsets, with new passion for the details, and a new sense of action and urgency that courses through the entirety of the business.
When your brand begins to bloom, you’ll be able to confidently move forward with what you love.
Our communication is authentic.
We met on a team creating an 8-figure business, and we didn’t get there by being apprehensive in offering our feedback and advice. We’re honest about what we see and we come to the table with solutions for the problems your brand faces.
Having two sets of expert eyes on your team means that you won’t miss a thing when it comes to what your brand can improve right now.
We don’t think about all of your content and every platform as needing a different “strategy” because that breeds and confusion into your brand’s messaging.
You have one brand, connected to one driving purpose so you only need one strategy:
Your Taproot Strategy
This singular strategy defines the values that you adhere to, making everything that radiates outward from your brand easily identifiable and cohesive.
Aside from being beautiful, strong, and recognizable, the dandelion grows from a single tap root that burrows deep and radiates outward. They show up where you least expect it and they have one of the most efficient ways of spreading their seeds.
Their seeds blow in the wind, can travel for miles to be planted, and thrive in the harshest environments.
In other words, this simple plant has branding down pat.
