In this final installment of my Core Web Vitals series I’ll be going over top tips that help you improve your Core Web Vitals score.
If you haven’t seen the first parts of this series, then that’s a great place to start. First, check out defining Google’s Core Web Vitals to gain a general understanding of these metrics. To learn about how these metrics affect your SEO, check out that blog here.
Here are the 5 Top Tips to improve Google Core Web Vitals
1 – Optimize Images or Videos
One of the main reasons for slow loading speed is the size of images and videos on a website. It’s common to see huge image files on the sites we work with, especially if they are stock images. To optimize this, you can compress images and videos, reduce their size, or use lazy loading to load them only when they are needed. Converting image files into Next Gen file types like Webp, is also a great way to save space and retain quality.
2 – Minimize HTTP Requests
The more HTTP requests a website makes, the slower it will load. One way to reduce the number of requests, you can minimize the number of resources your site uses. Remove unnecessary plugins and scripts if you can.
3 – Minimize Third-Party Scripts
Third-party scripts, such as social media widgets, ads, and analytics tools, can significantly slow down the loading speed of a website. This means, it’s important to keep these to a minimum and only use the ones that are essential for your website.
4 – Implement Caching
Caching is a technique that stores frequently accessed data in a user’s browser or on a server, reducing the need to send information from the server every time a user visits your website. Using caching can significantly improve the loading speed of a website, especially if you have returning traffic.
5 – Use a Content Delivery Network (CDN)
A Content Delivery Network (CDN) can help improve the loading speed of a website by distributing its content across multiple servers in different geographic locations. This reduces the distance the data needs to travel to reach the user, resulting in faster loading times.
Do All Businesses Need to Focus On Core Web Vitals?
The short answer is yes, if you are actively working on and adding things to your website.
As you’re adding new images, pages, products, plugins etc it’s always a good idea to keep an eye on your Core Web Vitals to ensure there aren’t any significant changes in performance.
But please know that you do not need to reach the Good threshold for all your web vitals in order for your ranking to improve. According to Google , “A good page experience doesn’t override having great, relevant content.”
Creating high quality content should be where you’re focusing first and foremost, and then your website performance. Performance alone will not get you traffic, but high quality and relevant content will!
These Core Web Vital metrics are still great indicators of an effective and efficient website, so it is important to take a look at them from time to time and prioritize addressing any issues that could affect user experience.
If you’re focusing on website performance and need any help please get in touch! ❤️ Here’s a link to our calendar, let’s find a time to chat!
