You don’t operate in a void. Every decision you make has an effect and those potential outcomes are positive or negative. Look at the opportunity cost, but be confident in your decision making and problem solving skills to know that you can handle whatever happens.
Building this “avatar” as a representation of your ideal customer helps guide you to creating relatable and engaging content for that person. Creating this avatar is a tool that enables you to envision speaking to a real person through your marketing initiatives.