Dandelion Branding

Dandelion Branding Journal

Brands that Bloom Sew Grown
Brands that Bloom

Brands that Bloom: Sew Grown

Each month we showcase a different small business entrepreneur. This month, we were inspired by Tony Mormino co-founder of Sew Grown.

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Key Terms Defined

Considering Opportunity Cost For Business Decision Making

You don’t operate in a void. Every decision you make has an effect and those potential outcomes are positive or negative. Look at the opportunity cost, but be confident in your decision making and problem solving skills to know that you can handle whatever happens.

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Woman in plaza shopping because she is the ideal customer
Brand Building

Capture Buyer Intent By Creating Your Ideal Customer

Building this “avatar” as a representation of your ideal customer helps guide you to creating relatable and engaging content for that person. Creating this avatar is a tool that enables you to envision speaking to a real person through your marketing initiatives.

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yellow, white, green, doors using conversation rate to know what walks through it for business conversion rate
Best Practices

Marketing Best Practices: Increasing Conversion

One of the most important metrics in your digital marketing tool belt is your Conversion Rate. This metric tells you what’s working and what’s not. Though it’s simple in theory, in practice… not so much. Consistently finding ways to increase your conversion rate can be challenging and will require testing. Focusing on these 5 best

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