Dandelion Branding Journal
You don’t operate in a void. Every decision you make has an effect and those potential outcomes are positive or negative. Look at the opportunity cost, but be confident in your decision making and problem solving skills to know that you can handle whatever happens.
Building this “avatar” as a representation of your ideal customer helps guide you to creating relatable and engaging content for that person. Creating this avatar is a tool that enables you to envision speaking to a real person through your marketing initiatives.
We’re always going to say: test it! Our suggestions for tests? Heatmaps, A/B tests, and Usability tests—plus 5 tips for your testing initative.
One of the most important metrics in your digital marketing tool belt is your Conversion Rate. This metric tells you what’s working and what’s not. Though it’s simple in theory, in practice… not so much. Consistently finding ways to increase your conversion rate can be challenging and will require testing. Focusing on these 5 best