6 Reasons Why Nonprofit Organizations Struggle with Marketing
Marketing for a nonprofit doesn’t have to be a challenge. Here are the top 6 pitfalls we see NGOs make when it comes to communications.
Dandelion
September 25, 2022
Brand Building Articles from Dandelion
A sustainability-focused audience doesn’t impulse buy. Which means that typical scarcity-based marketing practices don’t work well for your consumers. That’s why brand building is vital for you business to thrive!
And no, we aren’t just talking about having a nice logo and a set of colors and fonts. You’ve got to build trust – and with an audience like yours, that means on-point messaging, fantastic user experience, the right KPIs, and consistent communication.
Whether your brand building venture is just getting started, or your company is 25 years old and you’re looking for a quick refresh, there is an article here for you.
What is User Experience and What Does it Have to Do With Branding?
What does your branding have to do with a cohesive user experience? EVERYTHING! Here’s how to infuse the UX Mindset into your brand
Dandelion
March 31, 2022
Manifest Your Audience by Creating Your Ideal Customer Profile
Building this “avatar” as a representation of your ideal customer helps guide you to creating relatable and engaging content for that person. Creating this avatar is a tool that enables
aub
March 3, 2022
How to Create Consistent Content for Your Brand
Knowing that you need to create content and actually creating content are two different things. Here’s how to get inspired and stay inspired.
aub
November 4, 2021
7 Ways to Grow Your Brand Authority
If you want to build brand trust, start by building brand authority. Here are seven ways to share your expertise and build your authority.
aub
June 14, 2021
What is Branding in 2021?
What is Branding in Marketing in 2021? We define it as, “sharing the purposeful cohesion between the vision, voice, and values of a business to their customers.”
aub
May 10, 2021
