Why your Website Matters for Your Social Impact (Video)
Your website is the main way someone can get to know you, your mission, and your business. You have about 30 seconds to make an
Category: Brand Building
Your Mission Statement Is Not Enough (Video)
Just defining your mission statement on your website isn’t enough. Here’s how to make sure you’re communicating your work in your marketing.
Manifest Your Audience by Creating Your Ideal Customer Profile
Building this “avatar” as a representation of your ideal customer helps guide you to creating relatable and engaging content for that person. Creating this avatar is a tool that enables you to envision speaking to a real person through your marketing initiatives.
How to Create Consistent Content for Your Brand
Knowing that you need to create content and actually creating content are two different things. Here’s how to get inspired and stay inspired.
Do Sustainable Brands Need Brand Values? (Yes, and here’s an easy system)
A brand value is a guiding beacon for your business. Every sustainable brand needs to define their brand values. Here’s how to do it easily.
Is Your Green and Brown Branding Color Palette Hurting Your Sustainable Brand? (hint: yes)
The problem with the green and brown branding color palette for a sustainable brand: You don’t stand out! Branding Inspiration from Jeanne with Spark and Bloom Studio.