Marketing for a nonprofit doesn’t have to be a challenge. Here are the top 6 pitfalls we see NGOs make when it comes to communications.
Brand Building Articles from Dandelion
A sustainability-focused audience doesn’t impulse buy. Which means that typical scarcity-based marketing practices don’t work well for your consumers. That’s why brand building is vital for you business to thrive!
And no, we aren’t just talking about having a nice logo and a set of colors and fonts. You’ve got to build trust – and with an audience like yours, that means on-point messaging, fantastic user experience, the right KPIs, and consistent communication.
Whether your brand building venture is just getting started, or your company is 25 years old and you’re looking for a quick refresh, there is an article here for you.
What does your branding have to do with a cohesive user experience? EVERYTHING! Here’s how to infuse the UX Mindset into your brand
Building this “avatar” as a representation of your ideal customer helps guide you to creating relatable and engaging content for that person. Creating this avatar is a tool that enables