Building this “avatar” as a representation of your ideal customer helps guide you to creating relatable and engaging content for that person. Creating this avatar is a tool that enables you to envision speaking to a real person through your marketing initiatives.
Knowing that you need to create content and actually creating content are two different things. Here’s how to get inspired and stay inspired.
A brand value is a guiding beacon for your business. Every sustainable brand needs to define their brand values. Here’s how to do it easily.
The problem with the green and brown branding color palette for a sustainable brand: You don’t stand out! Branding Inspiration from Jeanne with Spark and Bloom Studio.
Feeling salesy sucks. When it comes to marketing your sustainable brand, use these three steps to content marketing to feel confident with your brand.
What is a customer journey, how it isn’t the same as a funnel, and how to map your customer journey to get more sales for your business.
