Category: Key Terms Defined
Gone are the days where “brand” is synonymous to “logo.” We define branding as, “sharing the purposeful cohesion between the vision, voice, and values of a business to their customers.”
You don’t operate in a void. Every decision you make has an effect and those potential outcomes are positive or negative. Look at the opportunity cost, but be confident in your decision making and problem solving skills to know that you can handle whatever happens.