Marketing Metrics that Matter

Do you know where to find the marketing metrics that matter for your business?

To say we’re “into data” would be an understatement. Data is the best way to make the right choices for the growth of a business. It allows you to make sure-footed decisions when it comes to everything from content to investments.  So yeah we’re a little obsessed.

But after years of creating reports and helping businesses grow, we have learned first hand that the raw numbers don’t help on their own. Collecting the right metrics and knowing how to look at them through a holistic lens is vital when it comes to the marketing metrics that matter.

In each of the articles below, we share information about which metrics we collect and how we use the data to grow businesses using content marketing and optimization.

Introduction to Core Web Vitals SEO by Dandelion Branding

Introduction to Core Web Vitals

We approach marketing holistically, so sometimes that means we are faced with more technical aspects of marketing. Google’s Core Web Vitals are one of those more technical pieces that are

Read More »