Category: Metrics that Matter
Gathering information about your website and your traffic is one of the best ways that you can make choices about design or content because you can actually see how and what people are interacting with when it comes to your website. Here’s what to track in Google Analytics and a free tracking download for you.
When you’re building an audience, these are social media metrics that matter for Facebook and Instagram. Track ’em and make your decisions with them.
There are an endless amount of sales metrics you can track, but here are the top 13 key performance indicators for sales. Growth, conversion rate, AOV, Sales Cycle, ROI, repeat customer rate, campaign performance, coupon codes used, churn rate, target, CAC, LTV, P&L