If you want to grow to a place where you can compete in your industry, it’s time to stop making choices for your brand purely based on your gut.
Start looking at your traffic, sales, social media, and email data analytics to make your choices.
Gathering information about your website and your traffic is one of the best ways that you can make choices about design or content because you can actually see how and what people are interacting with when it comes to your website. Here’s what to track in Google Analytics and a free tracking download for you.
When you’re building an audience, these are social media metrics that matter for Facebook and Instagram. Track ’em and make your decisions with them.
“Customer behavior metrics” means “knowing what people are doing on your website.” Because when you know someone, you know how to sell to them.
There are an endless amount of sales metrics you can track, but here are the top 13 key performance indicators for sales. Growth, conversion rate, AOV, Sales Cycle, ROI, repeat customer rate, campaign performance, coupon codes used, churn rate, target, CAC, LTV, P&L
If you’re aren’t tracking these ten email marketing metrics, you should start now: open rate, click rate, revenue, deliverability, subject line, testing, percent mobile, percent unsubscribed…