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Dandelion Branding

Dandelion Branding Journal

keys on a wooden wall to indicate the key sales metrics
Metrics that Matter

Metrics that Matter: Key Sales Metrics

There are an endless amount of sales metrics you can track, but here are the top 13 key performance indicators for sales. Growth, conversion rate, AOV, Sales Cycle, ROI, repeat customer rate, campaign performance, coupon codes used, churn rate, target, CAC, LTV, P&L

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Email Marketing Metrics
Metrics that Matter

Email Marketing Metrics that Matter

If you’re aren’t tracking these ten email marketing metrics, you should start now: open rate, click rate, revenue, deliverability, subject line, testing, percent mobile, percent unsubscribed…

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