If you want to grow to a place where you can compete in your industry, it’s time to stop making choices for your brand purely based on your gut.
Start looking at your traffic, sales, social media, and email data analytics to make your choices.
Gathering information about your website and your traffic is one of the best ways that you can make choices about design or content because you can actually see how and what people are interacting with when it comes to your website. Here’s what to track in Google Analytics and a free tracking download for you.
If you’re aren’t tracking these ten email marketing metrics, you should start now: open rate, click rate, revenue, deliverability, subject line, testing, percent mobile, percent unsubscribed…