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Category: Metrics that Matter

data analytics

9 Times Data is Your BFF

If you want to grow to a place where you can compete in your industry, it’s time to stop making choices for your brand purely based on your gut.
Start looking at your traffic, sales, social media, and email data analytics to make your choices.

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keys on a wooden wall to indicate the key sales metrics

Metrics that Matter: Key Sales Metrics

There are an endless amount of sales metrics you can track, but here are the top 13 key performance indicators for sales. Growth, conversion rate, AOV, Sales Cycle, ROI, repeat customer rate, campaign performance, coupon codes used, churn rate, target, CAC, LTV, P&L

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