Customer Journey Mapping: 101
What is a customer journey, how it isn’t the same as a funnel, and how to map your customer journey to get more sales for your business.
September 23, 2020
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The Dandelion Branding Journal
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Metrics that Matter
9 Times Data is Your BFF
If you want to grow to a place where you can compete in your industry, it’s time to stop making choices for your brand purely based on your gut.
Start looking at your traffic, sales, social media, and email data analytics to make your choices.
September 14, 2020
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Brands that Bloom
Brands that Bloom: Brittney of Saige and Ivy
This month’s Brands that Bloom Spotlight is Saige and Ivy! We interviewed the founder, Brittney, and we’re so grateful to hear more about her journey.
August 31, 2020
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Brand Building
What Is A Brand Value System? (This One Thing Will Change Your Business.)
A Brand Value System is, in essence, very simple. It is a three word phrase that emboldens a brand’s nature and vision. Here’s how to build your own.
August 13, 2020
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Bloom Your Brand
Lead Generation Glossary of Terms and Their Uses in Your Funnel
If it seems like lead generation has its own set of jargon, you’re right. We made you a relevant lead generation glossary to give you some insight into the marketer mind.
August 3, 2020
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Best Practices
Efficiency vs. Productivity; Plus 3 Tips for Setting Benchmarks for Your Brand
The difference between productivity and efficiency, why benchmarks are important for both, and 3 tips for benchmark setting success.
July 22, 2020
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Bloom Your Brand
The DB Content Marketing Plan Backstory (plus FAQs)
Our method of creating a content marketing plan didn’t just materialize. It took years to develop the system that we have now. Here’s the story.
July 13, 2020
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