Choosing Your Marketing Team? Consider Hiring Hybrid!
Making the choice to hire a marketing team starts by choosing an internal team, an agency or a hybrid. Here’s the pros of each!
August 8, 2022
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The Dandelion Branding Journal
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Brand Building
Your Mission Statement Is Not Enough (Video)
Just defining your mission statement on your website isn’t enough. Here’s how to make sure you’re communicating your work in your marketing.
July 20, 2022
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Uncategorized
Evolution of a Brand: the Dandelion Rebranding
Things are changing at Dandelion! The evolution of a brand is an exciting moment for every entrepreneur. And we are also about to step into
July 5, 2022
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Key Terms Defined
What is Conversion Rate and How Do We Use it in Marketing?
“conversion” is a nebulous term so we decided to define it – and tell you why it’s important.
June 2, 2022
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Metrics that Matter
Metrics that Matter: Sales Metrics that Help Businesses Grow
In this article, you will find the 13 best sales metrics and how to use them to make decisions that help you grow business sales.
May 9, 2022
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Key Terms Defined
What is User Experience and What Does it Have to Do With Branding?
What does your branding have to do with a cohesive user experience? EVERYTHING! Here’s how to infuse the UX Mindset into your brand
March 31, 2022
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Brand Building
Manifest Your Audience by Creating Your Ideal Customer Profile
Building this “avatar” as a representation of your ideal customer helps guide you to creating relatable and engaging content for that person. Creating this avatar is a tool that enables you to envision speaking to a real person through your marketing initiatives.
March 3, 2022
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