Building a Fundraising Calendar from a Marketing Perspective
What does Planning a Fundraising Calendar have to do with your Marketing? Everything. Make sure people know about your fundraiser!
aub
September 8, 2022
The Dandelion Branding Journal
The Latest
All Articles
Key Terms Defined
What is User Experience and What Does it Have to Do With Branding?
What does your branding have to do with a cohesive user experience? EVERYTHING! Here’s how to infuse the UX Mindset into your brand
Dandelion
March 31, 2022
Brand Building
Manifest Your Audience by Creating Your Ideal Customer Profile
Building this “avatar” as a representation of your ideal customer helps guide you to creating relatable and engaging content for that person. Creating this avatar is a tool that enables you to envision speaking to a real person through your marketing initiatives.
aub
March 3, 2022
Best Practices
Tips for Writing a Great Product Description
A good product description page is the difference between making a sale and not making a sale. Here’s 9 things that will help you optimize your PDPs.
aub
February 3, 2022
Best Practices
Traffic but No Sales: How to Identify the Root Cause and What to do
Traffic but no sales is a common small business compliant. Here’s how to figure out the root cause of the problem and what to do about it!
aub
January 10, 2022
Best Practices
Creating a Holistic Content Marketing Strategy
Because behind every turn of phrase lurks a holistic content marketing strategy; a struck balance between a small wonder & a major pain point.
aub
December 6, 2021
Brand Building
How to Create Consistent Content for Your Brand
Knowing that you need to create content and actually creating content are two different things. Here’s how to get inspired and stay inspired.
aub
November 4, 2021