Dandelion Branding

Dandelion Branding Journal

Woman in plaza shopping because she is the ideal customer
Brand Building

Capture Buyer Intent By Creating Your Ideal Customer

Building this “avatar” as a representation of your ideal customer helps guide you to creating relatable and engaging content for that person. Creating this avatar is a tool that enables you to envision speaking to a real person through your marketing initiatives.

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Make Niche Spicy Again - define your niche in 2019
Key Terms Defined

Make “Niche” Spicy Again

If you’re going to tell me that everyone IS your niche, I better be talking to Amazon. Here’s why defining your niche more important than ever.

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