Dandelion Branding

Dandelion Branding Journal

Brands that Bloom Sew Grown
Brands that Bloom

Brands that Bloom: Sew Grown

Each month we showcase a different small business entrepreneur. This month, we were inspired by Tony Mormino co-founder of Sew Grown.

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This baby is sitting ona beach wearing a brand that supports ethical kids clothes

Niche Spotlight: Ethical Kids Clothes

I’ll admit that I look kid stuff on Instagram all the time. And that we follow a lot of ethical kids clothes brands. I like to say it’s because it’s really cute and I love pics of baby things, but actually it’s because it’s really often that the branding is on point and the patterns

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keys on a wooden wall to indicate the key sales metrics
Metrics that Matter

Metrics that Matter: Key Sales Metrics

There are an endless amount of sales metrics you can track, but here are the top 13 key performance indicators for sales. Growth, conversion rate, AOV, Sales Cycle, ROI, repeat customer rate, campaign performance, coupon codes used, churn rate, target, CAC, LTV, P&L

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Email Marketing Metrics
Metrics that Matter

Email Marketing Metrics that Matter

If you’re aren’t tracking these ten email marketing metrics, you should start now: open rate, click rate, revenue, deliverability, subject line, testing, percent mobile, percent unsubscribed…

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