Building this “avatar” as a representation of your ideal customer helps guide you to creating relatable and engaging content for that person. Creating this avatar is a tool that enables you to envision speaking to a real person through your marketing initiatives.
Here’s how to write a Search Engine Listing Preview in Shopify that will improve your SEO and connect you with your ideal customer in 30 seconds.
Why on Earth would you choose to saddle yourself with a whole set of to-dos over something you don’t even care about?
You don’t have to create a blog to have consistent content for your audience. Here’s a new way to think about creating content for your brand.
Data is a necessary evil, it may seem tedious or annoying but it is 100% necessary. #Sorrynotsorry get over that mindset… now.
Gone are the days where “brand” is synonymous to “logo.” We define branding as, “the cohesion between vision, voice, and values within a company.” Here’s why…
We live in the age of distraction. With these tips you can rise above the noise and stand out from your competition.
If you’re going to tell me that everyone IS your niche, I better be talking to Amazon. Here’s why defining your niche more important than ever.
Bringing the User Experience mindset into your workflow when building your brand will only set you up for stronger and more sustainable growth overtime.
You need to be heard over all the noise if you want to be THE authority in your niche for your ideal customer. Here’s how.
