DB Journal Journal

Brand Building Articles from Dandelion

What is a Living Brand?

A “Living Brand” is a brand whose values radiate throughout every aspect of its business. It is alive, dynamic, connected, and passionate

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Customer Journey Mapping
Brand Building Articles from Dandelion

Customer Journey Mapping: 101

What is a customer journey, how it isn’t the same as a funnel, and how to map your customer journey to get more sales for your business.

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data analytics
Marketing Metrics that Matter

9 Times Data is Your BFF

If you want to grow to a place where you can compete in your industry, itโ€™s time to stop making choices for your brand purely based on your gut.
Start looking at your traffic, sales, social media, and email data analytics to make your choices.

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