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DB Journal

Aub writes bi-weekly blog articles and this is where we feature our monthly Brands the Bloom!


Every other week, Courtney records a snappy, helpful video for our Youtube channel!

OffBrand Podcast

And every week we record a conversation about something a little more personal.

The Dandelion Branding Journal

Woman in plaza shopping because she is the ideal customer

Capture Buyer Intent By Creating Your Ideal Customer

Building this “avatar” as a representation of your ideal customer helps guide you to creating relatable and engaging content for that person. Creating this avatar is a tool that enables you to envision speaking to a real person through your marketing initiatives.

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