DB Journal Journal

Brand Building Articles from Dandelion

What is a Living Brand?

A “Living Brand” is a brand whose values radiate throughout every aspect of its business. It is alive, dynamic, connected, and passionate

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Customer Journey Mapping
Brand Building Articles from Dandelion

Customer Journey Mapping: 101

What is a customer journey, how it isn’t the same as a funnel, and how to map your customer journey to get more sales for your business.

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data analytics
Marketing Metrics that Matter

9 Times Data is Your BFF

If you want to grow to a place where you can compete in your industry, it’s time to stop making choices for your brand purely based on your gut.
Start looking at your traffic, sales, social media, and email data analytics to make your choices.

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