Jenerous Sustainable Fashion

Living Brand


Why We’re Elevating Jenerous

Jenerous is a social enterprise non-profit and sustainable fashion initiative, set up to support communities in India.

Jenny, Founder and head designer for Jenerous is a true innovator. Her dedication to building a truly ethical and sustainable fashion brand is an inspiration.
"We believe that fashion can be a force for good and can empower and transform lives. We create stylish and affordable clothing whilst prioritising people and the environment over profit." - Jenny Allen

The Jenerous Brand Story

Jenerous is a sustainable and fair trade clothing brand selling stylish, affordable and ethically created clothing and accessories. They are a non profit social enterprise business on a mission to make a positive difference, and empower and transform lives through fashion.

Jenerous sells ladies’ and girls’ clothing and accessories, combining Indian artisan hand block printing with contemporary style. And the majority of the collection is made from organic cotton that’s hand printed by artisans using eco-friendly dyes!

All of the (gorgeous) clothing you see on their website is made in fair trade factories and from sustainable and deadstock fabrics. They have even taken the step to become a World Fair Trade Organization First Buyer, partnering with WFTO member Jacobs Well. (Talk about transparency!)

Proceeds from every sale goes to support the Jenerous suppliers and communities in India. So far they have donated saris to women suffering from leprosy and financially supported their team in India throughout the COVID-19 pandemic. We have absolutely no doubt that as this brand grows, so too will their community impact.